Construction-supply company 84 Lumber has splashed out an estimated $15 million on a 90-second ad — its debut Super Bowl spot, AdAge reported. The ad, created by Brunner, will air in the second quarter, before half-time and aims to recruit new employees.
However, the first cut of the ad has had to be scrapped after Fox rejected it for being "too political," Campaign first reported. The creative had featured a wall blocking people looking for work in the US.
Here's a recent 84 Lumber ad, celebrating its 60th year: